Privacy Policy

Effective Date: May 16, 2025

1. Introduction

Mile to Midnight ("we," "our," or "us") values your privacy. This Privacy Policy ("Policy") describes how we collect, use, store, and share your information when:

  • You access or use our website, miletomidnight.com ("Site");
  • You purchase our products ("Products");
  • You communicate with us via email, phone, or social media ("Communications"); or
  • We work with third-party service providers (e.g., payment processors, advertisers).

By using the Site or purchasing Products, you agree to this Policy.

2. What Personal Information We Collect

We collect the following categories of information:

Direct Identifiers

  • Name, email, phone number, billing/shipping address, payment details (e.g., credit card numbers), IP address.

Commercial Information

  • Purchase history, product preferences, returns, and interactions with customer service.

Device/Usage Data

  • Browser type, operating system, device type, pages viewed, referral URLs, clickstream data, and interactions with the Site (collected via cookies, web beacons, and log files).

Inferences

  • Preferences and interests derived from your activity (e.g., recommended products).

Social Media Data

  • Profile information (e.g., name, email, gender) if you connect social media accounts (e.g., Instagram, Facebook).

3. How We Collect Your Information

  • Directly from You: When you make a purchase, create an account, or contact us.
  • Automatically: Through cookies and tracking technologies (see Section 6).
  • Third Parties: Payment processors (Shopify), advertising partners (Google, Meta), and data providers.

4. How We Use Your Information

  • Process orders, manage accounts, and provide customer support.
  • Prevent fraud and comply with legal obligations.
  • Send promotional emails/texts (with consent).
  • Analyze Site performance and improve user experience.
  • Deliver targeted ads via social media and third-party platforms.

5. How We Share Your Information

  • Service Providers: Shopify (order processing), Google Analytics (Site analytics), payment gateways (PCI-DSS compliant), Klaviyo(email marketing), Yotpo(Reviews) and shipping carriers.
  • Legal Compliance: To comply with laws, court orders, or protect our rights.
  • Business Transfers: In mergers, acquisitions, or asset sales.
  • Advertising Partners: To serve personalized ads (e.g., Meta, Google).

We do not sell your personal information.

6. Cookies & Tracking Technologies

Types of Cookies Used

  • Necessary: Enable core Site functionality (e.g., shopping cart).
  • Analytics: Track usage (e.g., Google Analytics).
  • Advertising: Deliver targeted ads.

Your Choices

7. Your Rights

All Users

  • Access/Correction: Request details or updates to your data.
  • Deletion: Ask us to delete your account/data (exceptions apply for legal obligations).
  • Opt-Out: Unsubscribe from marketing emails (click "Unsubscribe" in emails) or texts (reply "STOP").

California Residents (CCPA)

  • Right to Know: Request categories of data collected, sources, and third parties.
  • Right to Delete: Request deletion of personal information.
  • Opt-Out of Sales: We do not sell data, but you can opt out of targeted ads here.
  • Submit requests via hello@miletomidnight.com.

8. Data Security

  • We use SSL encryption, PCI-DSS compliant payment processing, and regular security audits.
  • No system is 100% secure; report suspicious activity to hello@miletomidnight.com.

9. Data Retention

  • Retain order data for 7 years (tax/compliance purposes).
  • Delete inactive accounts after 2 years.

10. International Transfers

  • Data is stored in the U.S. and may be transferred globally. EU users: We comply with GDPR safeguards for cross-border transfers.

11. Third-Party Links

  • Our Site may link to external websites (e.g., social media). We are not responsible for their privacy practices.

12. Do Not Track (DNT)

  • We do not respond to DNT signals. Manage tracking via browser settings or opt-out tools (Section 6).

13. Children’s Privacy

  • Our Site is not intended for users under 16. Contact us to report an accidental collection.

14. Changes to This Policy

  • Updates will be posted here with a revised Effective Date. Continued use constitutes acceptance.

15. Contact Us

Email: hello@miletomidnight.com